"Visitors needs a cool and dynamic way to explore this amazing part of New York City. Our Big Idea is to create a mobile version of our website that is as cool and fun as Governors Island is itself," Leslie Koch, President of the Trust for Governors Island. Â
Our Challenge to You
Created by and for New Yorkers, Governors Island is New York City’s shared place for art and play.
Governors Island has become incredibly popular place over the past several years, and has become known as a delightful and lively public space. This summer the Island has opened its doors to more arts programming and food vendors than ever before.
Currently, The Trust for Governors Island uses its website (govisland.com) and social media to provide the public with information. The website does not have a mobile version, which causes a striking disconnect between the experience of the Island – one that is defined by a sense of joy, fun, experimentation, and spontaneity – and what a visitor encounters on their handheld devices when trying to visit.
The Trust needs a mobile app or mobile web app that reflects the character and spirit of the Island, while also providing critical information that changes frequently. The app should help visitors get to the Island, navigate events and areas of interest on the Island, know which areas of the Island are accessible when, locate Island amenities, and sign up for updates on real-time changes in Island accessibility and programming.
Last year we welcomed 400,000 visitors in 40 days (85% from the five boroughs). This year we are tripling the public access season. This app will help New Yorkers visiting Governors Island immediately, and it is our hope that the product developed for this BigIdea becomes a model for other parks and public spaces across New York City and in other urban spaces.
Product Wish List
This mobile or mobile web app should provide the following features:
• Maps and directions to the Island.
• Map and navigational tool for use on the Island.
• Integration into our existing wayfinding design.
• Calendar of events and exhibits on the Island that updates in real time.
• Integrated trip planner.
• Food vendor and dining options on the Island that update in real time.
• Real time construction updates and information.
• Ferry schedule and ticketing information
• Points of interest on the Island.
The Genie’s Lamp
• Allows visitors to provide feedback about Governors Island.
• Guided audio tours about the different areas of the Park.
• Integration with our social media handles.
Prizes
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VIP treatment when you come to the IslandÂ
Promotion through Island website, social media, and email blasts to all Island programming organizations.
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Promotion through NYC and Company in all outreach to media and public presentations.
Promotion to our 400,000+ visitors through onsite signage and within the app.
Evaluation Criteria
• How creatively the app reflects the spirit of Governors Island as a place at the intersection of art and play.
• How well it provides visitors with a fun and integrated view of critical information about the Island.
• How well it engages visitors.
BigIdea Mentor
Elizabeth Rapuano
Can field any related questions
Elizabeth is the Director of Marketing for The Trust for Governors Island. Her innovative marketing approach has increased Island visitation from 56,000 to 398,000 seasonally.
DATA WE’RE USING:
Contact us for data on Governors Island: aquint@govisland.nyc.gov.
Includes programming and events information, our map and way finding strategy, historical information on the Island, ferry and logistical information, and whatever else you may find necessary.Â
Do you have an idea on how to improve our challenge?
Contact us to visit the Island and brainstorm ideas: aquint@govisland.nyc.gov
